How I Grew Profitability by More Than 400% in Less Than 3 Years

After owning my business for more than 10 years, I felt like we were still a start-up. We were still on the grind. Our revenue was growing. We’d grown every year since our very first year, but we just weren’t getting ahead.

We were constantly running into the same issues. We were repeating the same mistakes. We weren’t making progress. 

We were growing, but we weren’t always profitable. We were serving more clients, but our quality was starting to suffer.  We had some great team members, but we also had a lot of the wrong employees. 

The first 10 years were HARD! But it got better.

It got better, because one day I decided I didn’t want to feel like a hamster on a wheel anymore. I didn’t want to create yet another annual plan that we would miss. I didn’t want to spend another year of sleepless nights wondering if we would make payroll. I didn’t want to dread when our next employee would quit.

We started thinking strategically. We systematized. We started solving problems instead of just talking about them. We fixed things. 

Here are the 5 things we started doing differently that completely changed our business.

1. We started thinking strategically. We didn’t just work harder. We analyzed our business to determine what was working, what wasn’t, and how we needed to fix it. We defined WHY we existed, WHAT we stood for, WHO we were serving, and HOW we were serving them.
2. We refined our ideal customer. We figured out who we wanted to work with. We stopped saying yes to every deal that came our way. We focused our marketing efforts to bring in the right clients. We fired the wrong ones.
3. We implemented a regular meeting and team structure. This structure was not just about when we scheduled meetings. It was about who was there, how we were doing, and what we needed to accomplish.
4. We adjusted our pricing. We focused on margin. We didn’t just review our margins every month, we implemented changes to fix them.
5. We redefined our roles and responsibilities. We started holding people accountable. We built a world-class team. We started getting more done without working more hours.

After implementing these changes, we went from an unprofitable, unreliable, and unfulfilling business, to a profitable, efficient, and sustainable business that was actually fun again!

By focusing on these 5 key areas, we grew bottom line profitability by more than 400% in less than 3 years. One year, we even grew profit by MORE than we grew revenue! Employee retention was at an all-time high. Our systems were running efficiently. Our clients were happy. We stopped leaving our business to chance, and implemented systems and processes that didn’t just tackle to-do lists, but built a foundation that truly moved our business forward.

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