Unreasonable Hospitality - October Book

Book Club, People & Culture, Sales & Marketing  •   October 31, 2025

UNREASONABLE HOSPITALITY

by Will Guidara

Unreasonable Hospitality by Will Guidara is a book about taking care of your people – your team and your customers. Go above and beyond. Do the unexpected.

KEY TAKEAWAYS

  • Make the Charitable Assumption. Someone’s late? Don’t lecture. Ask if everything is ok. Assume the best intentions.
  • If you take care of your managers and put them in a position to be successful, you put them in a position to better take care of their teams.
  • The rule of 95-5. Track your pennies for 95% of your spending. The other 5 % use foolishly.
  • Your team. Your customers. Be there for them when they need it. They’ll be there for you when you need it.
  • The 1 inch rule – taking your service that final inch.

“Run toward what you want, instead of away from what you don’t want.” Will Guidara

If you want to take your service level up a notch or you’re simply interested in learning how 11 Madison Park became the absolute BEST restaurant in the world, you need to read this book.

“This is one of the best books I’ve read in recent years. I loved hearing all the stories about the wow moments. Whether for their team members or their customers. Do the Extras has been one of my core values in business, no matter what business I’m in and this book was all about the Extras!” Shauna

Unreasonable Hospitality - October Book Club
Unreasonable Hospitality – October Book Club

© Copyright The Small Business CEO | all rights reserved